Paid Search

Paid search, managed to margin.

Google and Bing search campaigns built, tested, and optimized to your target cost per acquisition, not vanity clicks.

How it works ↓
Paid Search
Live
$18cost / lead↓ 22% MoM
Target CPA $20Under target
What's included
Account structure & build
Bid & budget strategy
Ad copy & creative testing
Landing-page alignment
Conversion tracking
Reporting you can read
Why Orchai

A specialist team, run like a department.

A senior strategist owns the outcome

A named human is accountable for results, not a rotating queue of tickets.

Specialist depth, without the headcount

A full team of specialists on your channel, at a fraction of the cost of hiring one.

One system, every channel

Run this service alone, or let it share data and hand off cleanly to the rest of the program.

Scoped, measured, month-to-month

Tied to metrics that map to revenue, with the freedom to scale up as the work earns it.

How it works

Inside the Paid Search engine.

Your signals feed one engine, run by specialist agents under a senior strategist and bounded by guardrails. It turns them into work that ships.

Signals in
Search terms & query data
Conversions & CRM
Auction & competitor insights
Budget & pacing targets
Landing-page performance
Senior strategist, sets targets, owns outcome
Paid Search agents
Running
Keyword & negative mining
Bid & budget pacing
Ad-copy testing
Audience & bid adjustments
CIRCUIT BREAKERS · CPA CAP · YOUR APPROVAL
What ships
Campaigns live in days
Bid & budget moves
New ad variants
Budget reallocations
A weekly report you can read
The difference

Most paid search runs on autopilot. Yours won't.

The usual
With Orchai
Response to change
Weekly check-ins, if that
Continuous, minutes not days
Who's accountable
A rotating account manager
One named senior strategist
Spend protection
Manual, caught after the fact
Automated CPA caps and circuit breakers
Optimization
Whatever the retainer hours allow
Always on, every auction
Reporting
A slide deck once a month
A live report you can read anytime
Questions worth asking

If you're weighing it,
we've already thought it through.

Google Ads and Microsoft Ads, across search, shopping, and performance campaign types where they fit your goals.

Related services

See what we'd change first.

orchai

Orchai. Your team, amplified. Great marketing should not be a privilege of scale.

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