Custom Audience Development
Audiences built from your own data.
First-party segments and lookalikes, modeled from your customers and activated across every paid channel.
Custom Audience Development
Modeled
5high-value segmentsactivated
Repeat buyers96
High-LTV lookalike81
Cart abandoners67
Lapsed 90-day52
From first-party dataLive across channels
What's included
First-party data strategy
Segment & persona modeling
Lookalike & seed building
Cross-channel activation
Suppression & exclusion lists
Reporting you can read
Why Orchai
A specialist team, run like a department.
A senior strategist owns the outcome
A named human is accountable for results, not a rotating queue of tickets.
Specialist depth, without the headcount
A full team of specialists on your channel, at a fraction of the cost of hiring one.
One system, every channel
Run this service alone, or let it share data and hand off cleanly to the rest of the program.
Scoped, measured, month-to-month
Tied to metrics that map to revenue, with the freedom to scale up as the work earns it.
How it works
Inside the Custom Audience Development engine.
Your customer signals feed one engine, run by specialist agents under a senior strategist and bounded by guardrails. It turns them into audiences that ship to every channel.
Signals in
CRM & purchase history
Website & product events
Conversion & LTV data
Consent & privacy status
Channel performance
Senior strategist, sets targets, owns outcome
Custom Audience Development agents
Running
Segment modeling
Lookalike building
List hygiene & suppression
Cross-channel sync
CONSENT & PRIVACY · YOUR APPROVAL
What ships
Modeled first-party segments
Lookalike audiences
Suppression lists
Cross-channel activations
A weekly report you can read
Questions worth asking
If you're weighing it,
we've already thought it through.
Yes. Audiences are built only from consented first-party data, with privacy status checked before activation.
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