Services / Custom Audience Development

Audiences built from your own data.

First-party segments and lookalikes, modeled from your customers and activated across every paid channel.

How it works ↓
Custom Audience Development
Modeled
5high-value segmentsactivated
Repeat buyers96
High-LTV lookalike81
Cart abandoners67
Lapsed 90-day52
From first-party dataLive across channels
What's included
First-party data strategy
Segment & persona modeling
Lookalike & seed building
Cross-channel activation
Suppression & exclusion lists
Reporting you can read
Why Orchai

A specialist team, run like a department.

A senior strategist owns the outcome

A human specialist is accountable for results, not a rotating queue of tickets.

Specialist depth, without the headcount

A full team of specialists on your channel, at a fraction of the cost of hiring one.

One system, every channel

Run this service alone, or let it share data and hand off cleanly to the rest of the program.

Scoped, measured, month-to-month

Tied to metrics that map to revenue, with the freedom to scale up as the work earns it.

How it works

Inside the Custom Audience Development engine.

Your customer signals feed one engine, run by specialist agents under a senior strategist and bounded by guardrails. It turns them into audiences that ship to every channel.

Signals in
CRM & purchase history
Website & product events
Conversion & LTV data
Consent & privacy status
Channel performance
Senior strategist, sets targets, owns outcome
Custom Audience Development agents
Running
Segment modeling
Lookalike building
List hygiene & suppression
Cross-channel sync
CONSENT & PRIVACY · YOUR APPROVAL
What ships
Modeled first-party segments
Lookalike audiences
Suppression lists
Cross-channel activations
A weekly report you can read
Getting started

From first call to first shipped work, in four weeks.

01Week one

Connect and verify

Your platforms connect through structured integrations. Nothing migrates and no passwords change hands. We verify every source before it is trusted.

Your time: about two hours
02Week two

Set the limits

Targets, caps, approved channels, brand rules, and where the autonomy line sits for each tier. This is the conversation that governs everything after it.

Your time: one working session
03Week three

Baseline and plan

The graph is built, your real numbers are established, and your strategist brings a ranked plan with the reasoning attached rather than a template.

Your time: one review
04Week four

First work ships

Approved work goes live, the queue starts filling with real proposals, and the weekly account begins. From here it compounds.

Your time: minutes a day
Questions worth asking

If you're weighing it,
we've already thought it through.

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