Industries / Automotive Dealerships

Every unit on the lot, working.

Tier 2 and Tier 3 media that reads your live inventory, so spend follows the vehicles that need to move and the leads land where your team can work them.

Single rooftopDealer groupsFranchise & OEM co-opIndependent & pre-ownedFixed ops
Automotive
Live
What we're measured on
Cost per VDP lead
Target set with you in week oneReported weekly
What we hear

The same four things, at every rooftop we walk into.

The inventory turns faster than the agency can update the ads.

Media is rebuilt from your feed daily, so aging units get pressure and hot segments stop overspending.

Tier 2 and our own budget end up bidding against each other.

Co-op and dealer campaigns are mapped in one plan, with overlap and duplicate terms pulled out.

Leads sit in three systems and nobody agrees on the number.

CRM, chat, and call data are joined to one lead definition your GM and your marketing manager both trust.

Service and parts get whatever budget is left over.

Fixed ops runs as its own funded line, measured on repair orders, not clicks.

The playbook

The services that move Automotive, in the order they matter.

How it runs

One engine, tuned to Automotive.

Your inventory, lead, and DMA signals feed one engine, run by specialist agents under a senior strategist who knows dealership economics. It turns them into media that follows the metal.

Signals in
Live inventory & days supply
CRM & lead source data
Call & chat tracking
Co-op & OEM requirements
DMA competition & pricing
Senior strategist, sets targets, owns outcome
Automotive agents
Running
Feed-driven campaign builds
Segment budget pacing
Conquest & geofence tuning
Lead-quality scoring
CO-OP COMPLIANCE · SPEND CAP · YOUR APPROVAL
What ships
Campaigns rebuilt from your feed
Segment budget shifts
New vehicle & offer creative
Fixed ops campaigns
A weekly report your GM can read
From objective to outcome

Set the number the owner judges you on. The plan comes back ranked.

01
Your DMS, CRM, and inventory feed stay exactly where they are.

vAuto, VinSolutions, CDK, Dealertrack, your chat and call tracking. Nothing migrates and nobody learns a new system. The engine reads inventory and lead data where they already live.

Zero rip-and-replace

We are the layer that makes the tools you already pay for point at one number.

02
State the objective, not the tactic.

“$200 per VDP lead.” “Move 40 aging units this month.” “Grow repair orders 15% by Q4.” The engine reads your live feed and lead data, then returns a ranked plan by segment, by rooftop, by channel, with the reasoning attached.

Objective first, co-op compliant

Every plan is checked against OEM co-op rules before it costs you a reimbursement.

03
The right specialists activate, inside the guardrails you set.

Search, programmatic, social, local, and fixed ops are called in only where the objective needs them. Autonomy is staged: bid and budget pacing runs continuously, creative and offers come to you first.

Staged autonomy, earned not assumed

Anything that changes an offer, a price, or the monthly budget waits for your sign-off.

04
It ships, gets measured, and comes back with what it learned.

Leads land in your CRM with source intact, repair orders are tied to the campaigns that produced them, and every result feeds next week's plan.

Attribution your GM will believe

One lead definition, joined across CRM, call, and chat, so sales and marketing stop arguing about the number.

Bring your workflows

The engine maps to how your store runs. Not the other way around.

Tell us how the rooftop operates today. Each workflow gets specialist agents built for that exact job, all feeding the same plan.

Inventory feed ops

Feed parsed daily so campaigns match what is actually on the lot.

New vehicle campaigns

Model and trim demand captured at the level buyers search.

Pre-owned & CPO

Unit-level merchandising for stock that has no OEM support behind it.

Conquest & geofencing

Shoppers reached while they are standing on a competitor's lot.

VDP merchandising

Vehicle pages built to convert and to be read by search engines.

Lead routing & scoring

Every lead sourced, scored, and delivered where your team works it.

Trade-in & equity mining

Owners in a position to upgrade found before they shop elsewhere.

Fixed ops & service

Service and parts funded as their own line, measured on repair orders.

Co-op & Tier 2 claims

Compliant creative and documentation prepared for reimbursement.

Reviews & advisor ratings

Store and advisor reputation managed review by review.

Local listings & map pack

Hours, inventory, and department details consistent everywhere.

Group & rooftop reporting

Per-store and group-level numbers from one definition.

Every workflow reports into cost per VDP lead ↻
How it's different

Inventory moves. So does the media.

Segment
Days supply
Signal
What the system does
Full-size trucks
18 days
Tight
Hold spend, shift budget to higher-margin trims
Mid-size SUV
34 days
Healthy
Steady pacing, conquest terms stay on
Compact sedan
71 days
Aging
Spend up, payment-led creative, wider radius
EV & hybrid
58 days
Watch
Incentive messaging, education content in programmatic
Certified pre-owned
26 days
Healthy
Trade-in offers pushed to keep supply fed
Illustrative · read from your live inventory feed, updated daily
Metrics that matter here
Cost per VDP lead

What a real, workable lead costs, not a click on a listing.

VDP-to-appointment rate

Whether the traffic you buy turns into people on the lot.

Days supply against spend

Budget pressure lined up with what actually needs to move.

Repair orders per campaign

Fixed ops measured on ROs, so service pays its own way.

Questions worth asking

If you run dealerships,
you've asked these already.

Yes. Rooftops are structured with clean geography and term boundaries, and group-level reporting shows performance per store and across the group.

Other industries

See what your inventory is costing you in leads.

We'll audit your current media against your live feed and show you the first three moves before you commit to anything.

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