Eight teams. Each one declares what it can do without you.
Select a team to see the three lists that define it: what it watches, what it acts on alone, and what it has to bring you. Nothing outside these lists is possible for that team.
02 · The roster
Eight teams. Each one declares what it can do without you.
Select a team to see the three lists that define it: what it watches, what it acts on alone, and what it has to bring you. Nothing outside these lists is possible for that team.
Search
Paid search and shoppingWatches
- Cost per qualified lead by campaign
- Search term drift and new queries
- Competitor auction pressure
- Landing page conversion rate
Acts alone on
- Bid adjustments inside your caps
- Negative keyword additions
- Budget pacing between ad groups
- Pausing terms above target cost
Must ask you for
- Any monthly budget change
- New campaign launches
- Landing page or offer changes
- Bidding to a new target cost
How the teams coordinate
Every team reads and writes to the same client intelligence graph, so a change one team makes is visible to the rest as soon as it lands. Your strategist sees all of it in one view and sets the order of work when two teams want the same budget.
Put the team to work.
Book a performance audit. We will show you the guardrails, the roster, and the first three moves on your own account before you commit to anything.