Services / Lifecycle Management

Keep the customers you've earned.

Email, SMS, and lifecycle programs that turn first purchases into repeat revenue and lapsed customers back into active ones.

How it works ↓
Lifecycle Management
Live
+31%repeat revenue↑ YoY
Retention cohortClimbing
What's included
Lifecycle strategy & mapping

The journey from first touch to loyal.

Email & SMS programs

The messages that move customers along.

Automation & flows

The right message at the right moment.

Segmentation & personalization

Relevance at scale.

Retention & win-back

Bringing lapsed customers back.

Reporting you can read

Revenue, retention, and LTV.

Why Orchai

A specialist team, run like a department.

A senior strategist owns the outcome

A human specialist is accountable for results, not a rotating queue of tickets.

Specialist depth, without the headcount

A full team of specialists on your channel, at a fraction of the cost of hiring one.

One system, every channel

Run this service alone, or let it share data and hand off cleanly to the rest of the program.

Scoped, measured, month-to-month

Tied to metrics that map to revenue, with the freedom to scale up as the work earns it.

How it works

Inside the Lifecycle Management engine.

Your customer signals feed one engine, run by specialist agents under a senior strategist and bounded by guardrails. It turns them into lifecycle programs that ship.

Signals in
Purchase & order history
Engagement & email behavior
Lifecycle stage & churn risk
Consent & preferences
Revenue & LTV data
Senior strategist, sets targets, owns outcome
Lifecycle Management agents
Running
Flow & automation build
Campaign production
Segmentation & personalization
Win-back programs
CONSENT & DELIVERABILITY · YOUR APPROVAL
What ships
Automated lifecycle flows
Campaign sends
Personalized segments
Win-back journeys
A monthly report you can read
Getting started

From first call to first shipped work, in four weeks.

01Week one

Connect and verify

Your platforms connect through structured integrations. Nothing migrates and no passwords change hands. We verify every source before it is trusted.

Your time: about two hours
02Week two

Set the limits

Targets, caps, approved channels, brand rules, and where the autonomy line sits for each tier. This is the conversation that governs everything after it.

Your time: one working session
03Week three

Baseline and plan

The graph is built, your real numbers are established, and your strategist brings a ranked plan with the reasoning attached rather than a template.

Your time: one review
04Week four

First work ships

Approved work goes live, the queue starts filling with real proposals, and the weekly account begins. From here it compounds.

Your time: minutes a day
Questions worth asking

If you're weighing it,
we've already thought it through.

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