One conductor.
An entire department working below.
Your channels connect through structured, permissioned integrations into one client intelligence graph. Role scoped agent teams plan and execute from that shared state, directed by your human strategist, bounded by guardrails you set, and audited on every action.
Orchestration is the product. Here is the machine.
Six layers, top to bottom. Select one to see what it holds, who can touch it, and what it refuses to do.
Your data, not a questionnaire.
Nothing here is self reported. Every input is a live connection to a system you already run, so the engine works from what happened rather than what someone remembered to tell it.
It will not accept a pasted spreadsheet as truth. If a source cannot be connected and verified, it is labelled unverified and never used to justify a spend decision.
Eight teams. Each one declares what it can do without you.
Select a team to see the three lists that define it: what it watches, what it acts on alone, and what it has to bring you. Nothing outside these lists is possible for that team.
Search
Paid search and shopping4 specialists- Cost per qualified lead by campaign
- Search term drift and new queries
- Competitor auction pressure
- Landing page conversion rate
- Bid adjustments inside your caps
- Negative keyword additions
- Budget pacing between ad groups
- Pausing terms above target cost
- Any monthly budget change
- New campaign launches
- Landing page or offer changes
- Bidding to a new target cost
Three tiers. You decide where the line sits, in writing, before anything runs.
Reversible, inside your caps.
Small, continuous, and undoable. These run unattended because waiting on a human costs more than the decision is worth, and because none of them can move you outside a limit you already set.
- Bid adjustments inside the cap
- Negative keywords and exclusions
- Pacing between ad groups or placements
- Retiring a fatigued asset
- Blocking a low quality placement
Real money, or a customer sees it.
Anything that moves budget between channels, changes what a customer sees, or commits your brand publicly comes to your queue with the reasoning, the exact dollars, and the projected result attached.
- Budget moved between channels
- New creative or copy going live
- A new campaign launch
- Any public reply in your name
- Bidding to a new target cost
Structural, or hard to undo.
These never execute without a human, no matter how confident the system is or how well it has performed. Delegation is not available at this tier, and that is a deliberate limit rather than a setting we have not built yet.
- Monthly budget changes
- Offers, pricing, and discounts
- Positioning and brand system changes
- Metric or attribution definitions
- Adding a new data source to the graph
A day on the floor. Most of it while you sleep.
Step along the day. Every moment is tagged with who acted and whether it needed you.
A tracking break is caught six hours before your team logs in.
Conversion volume on one property fell to zero at 1:52 am while sessions held steady, which is the signature of a broken tag rather than a demand drop. Reporting for that property was flagged as unreliable so no agent would optimize against bad numbers, and the fix was queued for the morning.
- The signal that triggered it
- Which properties were quarantined
- Which agents were told to stand down
- The fix drafted for morning review
Every entry is yours to read, export, or challenge, for as long as you are a client.
A circuit breaker means nothing until you watch one fire.
Pick a failure. Here is the exact chain, in order, with who was told and when.
Cost per lead crosses the ceiling on your target
The graph holds one definition of a lead, so the breach is measured against real leads rather than platform conversions.
The breaker fires before any further spend clears. The campaign is held rather than left running while someone looks into it.
You and your strategist get the same notice at the same time, with the threshold, the breach value, and the campaign named.
Your strategist brings a diagnosis and a recommendation. Restarting the campaign is not something the system can do for itself.
Spend stops in under a minute, you find out from us rather than from your own reporting a week later, and nothing restarts until a person decides it should.
Your data stays yours, and the record of what we did to it cannot be edited by anyone.
Orchai runs on Google Cloud. Your account is isolated, every action is written to an append only log, and neither your strategist nor our engineers can rewrite history after the fact.
Google Cloud, with your account isolated.
Scoped to a role and a reason, for people and agents alike.
Written once, append only, with no edit or delete path.
Used to run your account, and nothing else.
Every decision that needs you, in one place.
Specialists handle the routine on their own. Anything that moves real budget or touches a customer comes here with the reasoning attached. Try it.
Move $800 from display to search before the co-op window closes. Projected six to nine more leads a week, at 91% confidence.
Add $5,000 to the top performing reels set, with new creative already through brand review and ready to launch.
Publish three new vehicle ad variants, replacing two assets running under target click through.
From first call to first shipped work, in four weeks.
Connect and verify
Your platforms connect through structured integrations. Nothing migrates and no passwords change hands. We verify every source before it is trusted.
Set the limits
Targets, caps, approved channels, brand rules, and where the autonomy line sits for each tier. This is the conversation that governs everything after it.
Baseline and plan
The graph is built, your real numbers are established, and your strategist brings a ranked plan with the reasoning attached rather than a template.
First work ships
Approved work goes live, the queue starts filling with real proposals, and the weekly account begins. From here it compounds.
If you are going to trust it with budget, interrogate it first.
Put the team to work.
Book a performance audit. We will show you the guardrails, the roster, and the first three moves on your own account before you commit to anything.