Three tiers. You decide where the line sits, before anything runs.
Tier definitions live here, and only here. Every team on the roster is bound by them.
Three tiers. You decide where the line sits, in writing, before anything runs.
Reversible, inside your caps.
Small, continuous, and undoable. These run unattended because waiting on a human costs more than the decision is worth, and because none of them can move you outside a limit you already set.
- Bid adjustments inside the cap
- Negative keywords and exclusions
- Pacing between ad groups or placements
- Retiring a fatigued asset
- Blocking a low quality placement
Real money, or a customer sees it.
Anything that moves budget between channels, changes what a customer sees, or commits your brand publicly comes to your queue with the reasoning, the exact dollars, and the projected result attached.
- Budget moved between channels
- New creative or copy going live
- A new campaign launch
- Any public reply in your name
- Bidding to a new target cost
Structural, or hard to undo.
These never execute without a human, no matter how confident the system is or how well it has performed. Delegation is not available at this tier, and that is a deliberate limit rather than a setting we have not built yet.
- Monthly budget changes
- Offers, pricing, and discounts
- Positioning and brand system changes
- Metric or attribution definitions
- Adding a new data source to the graph
Every decision that needs you, in one place.
Specialists handle the routine on their own. Anything that moves real budget or touches a customer comes here with the reasoning attached. Try it.
Move $800 from display to search before the co-op window closes. Projected six to nine more leads a week, at 91% confidence.
Add $5,000 to the top performing reels set, with new creative already through brand review and ready to launch.
Publish three new vehicle ad variants, replacing two assets running under target click through.
What a queued item carries
- Reasoning
- Why the specialist proposed it, in plain language.
- Exact dollars
- What it moves, and out of which budget.
- Projected result
- What it expects to change, and by when.
- Who proposed it
- The team and the specialist behind the ask.
Moving the line
Move the line any time, in either direction. Raise a team to Tier A once you have watched it work, or drop a whole category back to Tier C for a quarter. The contract is written down before anything runs, and changing it is a decision you make, not a setting we tune.
Put the team to work.
Book a performance audit. We will show you the guardrails, the roster, and the first three moves on your own account before you commit to anything.